Press Releases
Your Guide to Exploring Fall in the Country’s Eighth-Largest County
Wednesday, 13 September 2023
September 13, 2023—Rock Springs, Wyoming—From Flaming Gorge Reservoir to the ancient spires of Boar’s Tusk, Sweetwater County in southwest Wyoming is the prime location for fall adventure with crisp temperatures, autumn foliage and abundant things to do.
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Sweetwater County Tourism Economy Remains Strong
Tuesday, 07 February 2023
The Sweetwater County 4% lodging tax is administered by the Sweetwater County Travel and Tourism board (SWCTT) with the sole purpose of generating visitation to the area. The SWCTT board just released their 2022 annual report, which reflected that the direct advertising efforts of the board generated $65 million in visitor spending in the county in 2022 (SMARI) and they have several new projects underway. Read More
Third Quarter R.E.A.C.H. Awards
Tuesday, 15 November 2022
The Sweetwater County Joint Travel and Tourism Board (SWCTT) is pleased to announce the 3rd Quarter 2022 R.E.A.C.H. Award winners (Rare and Exceptional Achievement for Customer service in Hospitality). Read More
National Motor Coach Club Rally in Sweetwater County!
Wednesday, 08 June 2022
Rock Springs, Wyoming – The Sweetwater Events Complex is excited to announce that we will once again be hosting the Tiffin Allegro Club Rally. Scheduled for June 13 - 18, this is the second time the rally will be held at the Sweetwater Events Complex and marks the 50th anniversary of the founding of Tiffin Motorhomes, Inc. Read More
Sweetwater Events Complex Announces Aussie Kingdom at the 2022 Wyoming’s Big Show
Friday, 03 June 2022
Rock Springs, Wyoming – Experience the land “Down Under” this year at Wyoming’s Big Show! Join trainer Carolyn Lantz for an opportunity to interact with several different species of marsupials (pouched animals) such as kangaroos, wallabies, walleroos. Also offered are other native Australian wildlife including lizards and birds such as the kookaburra, rainbow lorikeet, and bearded and frill dragons. Read More
Sweetwater Events Complex Announces ARCY Art at the 2022 Wyoming’s Big Show
Friday, 27 May 2022
The Sweetwater Events Complex is excited to welcome ARCY Art to Wyoming’s Big Show! Known for his paint splashed style of large-scale street art, ARCY has been defining his skills for over a decade. Read More
Rock Springs Beautification Committee & Tree Board Recognizes Arbor Day
Tuesday, 24 May 2022
The City of Rock Springs Beautification Committee and Tree Board recognized Arbor Day recently hosted a tree planting event at the Dewar Drive on-ramp to I-80 in Rock Springs. Read More
Sweetwater Events Complex Announces Partnership Extended with Wyoming Horse Racing LLC with an Increased Investment Commitment
Wednesday, 27 April 2022
Rock Springs, Wyoming – Wyoming Horse Racing LLC operator of live horse racing at Sweetwater Downs, reached an agreement to extend its partnership through 2030 which also included a commitment for capital improvements that will total over $1,000,000 through donations to the Sweetwater Events Complex Foundation. Read More
Sweetwater Events Complex Announces Ian Munsick at the 2022 Wyoming’s Big Show
Thursday, 14 April 2022
The Sweetwater Events Complex is excited to bring the Wyoming-born singer/songwriter Ian Munsick to the stage at Wyoming’s Big Show. Munsick will play on Thursday, August 4th at 8:30 p.m. Read More
Sweetwater Events Complex Announces The Band Perry at the 2022 Wyoming’s Big Show
Friday, 01 April 2022
The Sweetwater Events Complex is excited to bring Grammy® Award-winning superstar sibling trio The Band Perry to the stage at Wyoming’s Big Show. The Band Perry will wrap up the Wyoming’s Big Show concert series when they hit the stage on Saturday, August 6th at 8:30 p.m. Read More
Sweetwater Events Complex Announces Mitchell Tenpenny at the 2022 Wyoming’s Big Show
Friday, 25 March 2022
The Sweetwater Events Complex is excited to bring country music star Mitchell Tenpenny to the stage at Wyoming’s Big Show. Tenpenny will kick off the Wyoming’s Big Show concert series on Tuesday, August 2nd at 8:30 p.m. Read More
Sweetwater Events Complex Announces Little River Band at the 2022 Wyoming’s Big Show
Friday, 25 March 2022
The Sweetwater Events Complex is excited to bring the classic rock band, Little River Band to the stage at Wyoming’s Big Show. Little River Band will play on Wednesday, August 3rd at 8:30 p.m. Read More
Sweetwater County Travel and Tourism Presents 1st Quarter 2022 R.E.A.C.H. Award Winners
Friday, 25 March 2022
The Sweetwater County Joint Travel and Tourism Board (SWCTT) is pleased to announce the 1ST Quarter 2022 R.E.A.C.H. Award winners. R.E.A.C.H. stands for Rare and Exceptional Achievement for Customer service in Hospitality. Read More
Sweetwater County Travel and Tourism Presents 4th Quarter 2021 R.E.A.C.H. Award Winners
Tuesday, 01 February 2022
The Sweetwater County Joint Travel and Tourism Board (SWCTT) is pleased to announce the 4th Quarter 2021 R.E.A.C.H. Award winners. R.E.A.C.H. stands for Rare and Exceptional Achievement for Customer service in Hospitality. Read More
Sweetwater County Travel & Tourism offers FREE Google My Business Webinars
Tuesday, 16 November 2021
Join us for the Google My Business Webinar series December 1st and 8th at 1pm! Read More
Sweetwater County Travel & Tourism Certifies 52 Tourism Ambassadors in the First Six Months of the Program
Tuesday, 13 July 2021
Sweetwater County – The Sweetwater County Joint Travel and Tourism Board is excited to announce the designation of 52 Sweetwater County Certified Tourism Ambassadors in the first six months of the program in the area. Read More
Royal Crown Roping & Barrel Racing at Sweetwater Events Complex
Wednesday, 07 July 2021
Equestrian organization Royal Crown Breeders Futurity will be hosting multiple competitions August 10-15, 2021 at the Sweetwater Events Complex. Read More
Sweetwater Events Complex to Host Escapees RV Club Rally
Monday, 28 June 2021
The 60th Escapade- Escapees RV Club Rally will be July 18-23, 2021 at the Sweetwater Events Complex. Participants will be traveling to Rock Springs from across the country in their RVs for a week of RV education, entertainment, and exploring of Sweetwater County. Read More
307 Cornhole Tournament at Wyoming’s Big Show®
Monday, 28 June 2021
Rock Springs, WY- 307 Cornhole Club will be hosting a multi-day tournament at the 2021 Wyoming’s Big Show. Read More
Flaming Gorge - Green River Basin Scenic Byway Receives All-American Road Designation
Wednesday, 16 June 2021
The Sweetwater County Travel & Tourism Board (SWCTTB) hosted a ribbon cutting on Wednesday, June 9th at the Flaming Gorge Gateway Sign on U.S. HWY 191 South to celebrate the designation of the Flaming Gorge – Green River Basin Scenic Byway as an All-American Road. Read More
Little America Wyoming Lobby Bar Reopens
Tuesday, 11 May 2021
Little America Wyoming announces the official reopening of the Lobby Bar, located within the well-known Little America Wyoming Hotel Lobby. Read More
Sweetwater Events Complex Announces LANCO at the 2021 Wyoming’s Big Show
Thursday, 22 April 2021
The Sweetwater Events Complex is thrilled to announce LANCO to kick off the After Dark Concert Series at Wyoming’s Big Show. LANCO will perform Tuesday, August 3rd at 8:30 pm with support from Commerce Bank of Wyoming. Read More
Sweetwater Events Complex Announce Frankie Ballard Concert at the 2021 Wyoming’s Big Show
Friday, 02 April 2021
The Sweetwater Events Complex is moving full-steam ahead with plans for the 2021 Wyoming’s Big Show. By all indications, the community is ready to come together in a safe way to celebrate and enjoy family, friends, food and the COUNTY FAIR. The first big concert announcement for 2021 is country star Frankie Ballard. Read More
Sweetwater County Travel & Tourism Presents 1st Quarter 2021 R.E.A.C.H. Award Winners
Tuesday, 30 March 2021
The Sweetwater County Joint Travel and Tourism Board (SWCTT) is pleased to announce the 1st Quarter 2021 R.E.A.C.H. Award winners (Rare and Exceptional Achievement for Customer service in Hospitality): Read More
Flaming Gorge - Green River Basin Scenic Byway Receives All-American Road Designation
Monday, 22 February 2021
The Sweetwater County Travel & Tourism Board (SWCTTB) is proud to announce that the Federal Highway Administration (FHWA) has designated the Flaming Gorge – Green Basin Scenic Byway as an All-American Road. The SWCTT board, along with several partners around the byway, submitted an application to the FHWA in 2020 and the application was successful. Read More
Sweetwater County Travel and Tourism Receives Two Website Awards.
Thursday, 07 January 2021
Sweetwater County – The Sweetwater County Travel & Tourism Board recently received two awards for their new website at TourWyoming.com. Travel Weekly and the Web Marketing Association both recognized the site for outstanding quality. Read More
Sweetwater County Travel & Tourism Presents 3rd Quarter 2020 R.E.A.C.H. Award Winners
Wednesday, 21 October 2020
The Sweetwater County Joint Travel and Tourism Board (SWCTT) is pleased to announce the 3rd Quarter 2020 R.E.A.C.H. Award winners (Rare and Exceptional Achievement for Customer service in Hospitality). Read More
Sweetwater and Daggett County Fair July 27-August 1
Wednesday, 22 July 2020
Rock Springs, Wyoming – The 2020 Sweetwater and Daggett County Fair will run July 27 through August 1 and will focus on youth 4-H and FFA. Sweetwater Events Complex staff have been working with the Sweetwater County 4-H educator and Green River FFA teacher to finalize the fair schedule. Larry Lloyd, Executive Director explained, “Our priority is ensuring that 4-H and FFA participants can complete their projects. The Sweetwater and Daggett County Fair will concentrate on 4-H and FFA participants, including those participating in static, small animals, horses and livestock.” View 2020 Fair Schedule Read More
2020 River Festival Modified Version taking place August 15th
Friday, 10 July 2020
GREEN RIVER, WY--- With the uncertainty due to Covid-19 pandemic, a modified version of the River Festival is slated to take place August 15th. In order to comply with current state guidelines, the only events taking place for 2020 are: The Great Duck Race, Run with the Horses Marathon, Half Marathon, 10K, and Flaunt Your Fish. Read More